carbon emissions mural / University of Wisconsin-Madison / 10-24-08

SCENARIO:
Set up 10 ft wide x 5 ft high canvas  “Reduce your Carbon Emissions” information mural at the University of Wisconsin-Madison Bioenergy Summit, Microbial Sciences Building. My project objective was to observe audience attraction or interaction to the information murals.  My intention was to observe participants and to survey viewers only after they pause and view the mural longer than 30 seconds. 

SURVEY Q&A
Q1) What was that panel about?
A1) Carbon Emissions-6, the environment -1

Q2) Where would you usually see something like this?
A2) a textbook-3     an art gallery-1    a billboard or ad -2
a museum exhibit-1  none of the  above -2

Q4) Did you discover any new information? What was new info?
A4) Yes-4     No-3   

Q5) Did these boards have positive or negative messages?
A5) Negative-0       positive-7       other-0

Total survey participants: 7, Males: 5, Females: 2
Ages: 20 to 30 = 2, 31 to 75=5

General notes: This was a very knowledgeable audience and interesting venue. Although I was glad to have the opportunity to study and survey - I felt I was presenting this audience with a “second grade version”  of  info while they were at a “doctorate level”  summit. This highly educated audience had very insightful comments. The information was deemed to be ‘basic’ and appropriate for children or uneducated adults.  (That would be a general audience) Another comment was that it was not “emphatic enough” to urge to “consume less” (that would be the friendly nature of the mural) . I was anticipating that this audience would not be learning any new information, but three participants noted that the Native American proverb was new information.

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