SCENARIO:
Set up boards outside of Krasl Art Center, outdoors amongst the very cool outdoor sculptures. My project objective was to observe audience attraction or interaction to the information murals. My intention was to observe pedestrians and art center visitors and to survey viewers only after they pause and view more than 2 murals for longer than 30 seconds. I moved the display once (hooray for portability) to a more public area (as the curator suggested). If the mural order is switched in the middle of the video clip, the wind kept blowing over the murals until I devised the perfect ‘bungee cord and sandbag’ combination.
SURVEY Q&A
Q1) Which of these boards did you notice first or “caught your eye” first?
A1) Carbon Emissions-1 Conserve Energy-3 Recycling-4 Water-1 Healthy Kids-2
Q2) Can you guess what about that board attracted your attention?
A2) Content-2 Type/headline-1 Symbol/shapes-3 Color-5 Size- 1
Q3) Where would you usually see something like this?
A3) a textbook-5 an art gallery-2 a billboard or ad -4
a museum exhibit- 4 none of the above-1
Q4) Did you discover any new information? What was new info?
A4) Yes-6 No-3
Q5) Did these boards have positive or negative messages?
A5) Negative-0 positive-6 both-1 other -1
Total survey participants: 9, Males: 2, Females: 7
Ages: 9 to 30 = 5, 31 to 75=4
General notes: The children I surveyed, were almost as interested in the survey as the murals. These children were on lunch break from summer art classes and were the most ‘exploratory mode’ group I have encountered. They were interested to find that I could ask viewers about what I have designed. My impressions about these murals, the more I see children interact with them, is that big information murals brought in as a ‘information immersion environment’ with an accompanying short list of challenges could be an enriching exploratory experience.
The other interesting observation: being outdoors, on a beautiful summer day, in front of an art museum with five colorful murals will make heads turn. Although a midweek light traffic day, most car drivers , bicyclists and pedestrians had to at least take a glance.
Thanks to Krasl art center for letting me test my boards. True art and design heroes.
http://www.krasl.org
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