SCENARIO:
Set up 10 ft wide x 5 ft high canvas “Healthy Kids” info mural at the We Can! Berrien County and Lakeland Healthcare health rally. This rally was a celebration of a successful ‘walking campaign’ initiative, ‘Walk to Beijing’. My project objective was to observe audience attraction or interaction to the information murals. My intention was to observe rally participants and to survey viewers only after they pause and view the mural longer than 30 seconds.
SURVEY Q&A
Q1) What was that panel about?
A1) Healthy kids (all similar answers)
Q2) Where would you usually see something like this?
A2) a textbook-1 an art gallery-1 a billboard or ad -5
a museum exhibit-1 none of the above -1
Q4) Did you discover any new information? What was new info?
A4) Yes-6 No-2
Q5) Did these boards have positive or negative messages?
A5) Negative-0 positive-8 other-0
Total survey participants: 8, Males: 1, Females: 7
Ages: 31 to 60=8
General notes: This healthcare workers’ audience is pre-disposed to appreciate this type of information and the graphic treatment of the subject matter.
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