SCENARIO:
Set up 10 ft wide x 5 ft high canvas info mural at Berrien County Youth Fair, Berrien Springs Michigan. The mural was placed in the Lakeland HealthCare tent. Lakeland Healthcare’s mission, at the fair, was to provide public service and community benefit health screenings and information. The mural’s content was a great match to the venue, audience and audience mode. The audience mode was exploration and health care discovery. My project objective was to observe audience attraction or interaction to the information mural. My intention is to survey viewers only after they walk up to the mural and view more one minute. At that point I approach and ask the viewer if they would complete a survey.
SURVEY Q&A
Q1) What was that panel about?
A1) all eight responses: Healthy kids
Q2) Where would you usually see something like this?
A2) a textbook-1 an art gallery-0 a billboard or ad -6
a museum exhibit-1 none of the above-1: school
Q4) Did you discover any new information? What was new info?
A4) Yes-7 No-0 (various new info listed)
Q5) Did these boards have positive or negative messages?
A5) Negative-0 positive-8
Total survey participants: 8, Males: 1, Females: 7
Ages: 20 to 30 = 1, 31 to 60=7
General notes: The healthcare workers forgot that this was my ‘school’ project and wondered why the mural was up for only a day. The venue was a great match. Context, audience, audience information reception mode. I had a couple of interesting comments: One participant liked the ‘fall hazards’ info on the mural survey form. The ‘fall hazard’ was a coloring page worksheet with 20 potential household tripping scenarios - the viewer completed with her child while sitting next to the mural. The coloring/worksheet was a very ‘exploratory’ format - but was not on the mural. It was interesting that the survey taker connected that ‘information experience’ and attributed it to the mural. Another interesting comment - one person suggested business cards next to the murals with the web sites listed. They wanted more info but knew they would not remember the web sites.
Interesting e-mail:
>>> Pamela Kurtz 8/15/2008 4:29 PM >>>
Hi Vida,
I loved your “grow a healthy child” banner at the fair. It is awesome. Let me know if I could borrow it for some future We Can! programs!
thanks
Pam
Pamela Kurtz MS RD CDE
Outpatient Dietitian, Lakeland HealthCare
Final Note:
This 'information mural' will be used locally to help promote the "We Can!" initiative sponsored by the U.S. Department of Health and Human Services
http://www.nhlbi.nih.gov/health/public/heart/obesity/wecan/
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