SCENARIO:
Set up 10 ft wide x 5 ft high canvas “Healthy Kids” info mural at Berrien County Administration office building, outside of the County Clerk windows. My project objective was to observe audience attraction or interaction to the information murals. My intention was to observe building visitors and to survey viewers only after they pause and view the mural longer than 30 seconds. Although the staff and county workers loved the mural and what the project was trying to accomplish, the visitors were task-focused and did not divert from their tasks to approach. Al though many glanced in passing, only one person participated in the survey.
SURVEY Q&A
Q1) What was that panel about?
A1) Kid’s Poor Health
Q2) Where would you usually see something like this?
A2) a textbook-0 an art gallery-0 a billboard or ad -1
a museum exhibit-0
Q4) Did you discover any new information? What was new info?
A4) Yes-1 No-0
Q5) Did these boards have positive or negative messages?
A5) Negative-0 positive-0 other -1: How to change negative to positive
Total survey participants: 1, Males: 1, Females: 0
Ages: 31 to 60=1
General notes: The county office visitors were very task-focused on passports, birth certificates and tax issues. Even though they had some waiting time, they were not in a mode for any exploration. The staff seemed very disappointed (they were very nice), but apparently even though this information appears to be a good match to a county government office building, this particular audience was not in the right exploratory mode.
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