project elements

Phase one
the design on five murals / size each 5 ft x 2.5 ft
(1) Conserve Water
(2) Conserve Energy
(3) Recycle
(4) Grow Healthy Kids
(5) Celebrate Diversity

Design Objectives
(a) create a fast immediate visual message
(b) provide an engaged viewer with a few relevant facts
(c) provide a link for more information

 

Phase two

display and test murals for
(a) design effectiveness
(b) message strength

Phase three
(a) Choose two murals for large format output, 10 ft x 5 ft canvas free-standing murals
(b) display murals in public settings.

Important to this project is the context and public-space settings for these murals. A deliberate attempt will be made to place them into  non-advertising spaces. Public areas that might traditionally exhibit decorative art will be chosen as venues. For example university public spaces, corporate office centers, city hall. Once in place viewer interactions will be observed and a short written survey will be distributed.
 

Comments

[michelle]

I honestly think this is a wonderful idea to document your progress! This is going to be great for your thesis committee!

M

[Jennifer Price]

Hi Vida,

As part of the 'tentative list of testing venues' please also include photographic documentation and relevant links so that we can gain a clear understanding of the proposed venues. Additionally, include a rationale for the context of each venue. Can't wait to see these developments! J

[Joseph Podlesnik]

Yes, I'd like to see photos and accompanying info, too! Vida, how much have you read of the role of Gestalt psychology in design concepts? Looking forward to talking more and seeing work-in-progress.